What It Means to Be American
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Ideas

How Sears Industrialized, Suburbanized, and Fractured the American Economy

The Iconic Retail Giant Turned Thrift into Profit, But Couldn’t Keep Pace with Modern Consumer Culture

By Vicki Howard
July 20, 2017

The lifetime of Sears has spanned, and embodied, the rise of modern American consumer culture. The 130-year-old mass merchandiser that was once the largest retailer in the United States is part of the fabric of American society.

From its start as a 19th-century mail-order firm, to its heyday on Main Street and in suburban malls, and from its late 20th-century reorientation toward credit and financial products to its attempted return to its original retail identity, Sears has mirrored the ups …

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Encounters

When the World Came to My South L.A. Door

Amazon Is Nothing New, in the 1930s and ‘40s Salesmen Delivered Everything From Fresh Doughnuts to Steel Guitars

By Manuel H. Rodriguez
July 7, 2016

I remember most clearly the things that aren’t here anymore, the things that I saw as a child in our neighborhood in South Los Angeles.

In 1937, when I was seven, we lived in a white, wood frame house on East 61st Street. It had a front lawn and a big backyard with an alley behind it. Main Street was a few feet west, with a print shop I visited because the owner gave away writing tablets and the Princess …

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