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Ideas

When Americans Bought the Illusion of ‘Indoor-Outdoor Living’

Postwar Suburban Homes With Big Windows and Patios Sold the Idea of Leisure—and Air Conditioning

by Andrea Vesentini
November 17, 2019

Think of postwar America, and what often comes to mind is a white, heterosexual family, pictured in a domestic suburban environment. You can tell this family lives in the suburbs because there is a lawn in the background, a tree framed in a picture window, a swimming pool glimmering behind a glass wall.

This almost-mythical family you are visualizing is drawn directly from a generation of magazine ads, commonplace during the mid-20th century, that portrayed so-called “indoor-outdoor living,” where the refinements …

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Ideas

Why Color TV Was the Quintessential Cold War Machine

The Technological Innovation Transformed How Americans Saw the World, and How the World Viewed America

by Susan Murray
January 24, 2019

In 1959, at the height of the space race, Vice President Richard Nixon and Soviet Premier Nikita Krushchev stood together, surrounded by reporters, in the middle of RCA’s color television display at the American National Exhibition in Moscow. Nixon, speaking to Krushchev through a translator, pointed proudly to the television camera before them and addressed the technological competition between the two nations that the leaders had just been debating. “There are some instances where you may be ahead of us, …

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