What It Means to Be American
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Ideas

When Americans Bought the Illusion of ‘Indoor-Outdoor Living’

Postwar Suburban Homes With Big Windows and Patios Sold the Idea of Leisure—and Air Conditioning

by Andrea Vesentini
November 17, 2019

Think of postwar America, and what often comes to mind is a white, heterosexual family, pictured in a domestic suburban environment. You can tell this family lives in the suburbs because there is a lawn in the background, a tree framed in a picture window, a swimming pool glimmering behind a glass wall.

This almost-mythical family you are visualizing is drawn directly from a generation of magazine ads, commonplace during the mid-20th century, that portrayed so-called “indoor-outdoor living,” where the refinements …

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Ideas

How It’s a Wonderful Life Seized on an Urbanizing America’s Nostalgia for the Small Town

As Mid-Century Americans Moved to Cities, Capra's Film Helped to Idealize Isolated White Communities

By Ryan Poll
December 6, 2018

It’s a Wonderful Life can be read through multiple prisms—as a Christmas movie, a family movie, a love story, an existential journey, and a celebration of the everyman. But Frank Capra’s movie invites audiences to consider it, first and foremost, as a small-town film.

The first image seen is a sign welcoming audiences: “YOU ARE NOW IN BEDFORD FALLS.” Even if initial audiences don’t know anything about this specific town, they “know” the community they about to enter: the American small …

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Ideas

The Surprisingly Modest Start to McMansion Sprawl

Builders Like the Campanelli Brothers Helped Fuel Midcentury Suburban Desire, from Massachusetts to Moscow

By Barbara Miller Lane
May 24, 2016

After V-J Day—August 14, 1945—millions of World War II veterans came home and began to look for a place to live. New highways, cars, and government-sponsored mortgages encouraged them to dream big. Up until that point, Americans, especially immigrant Americans, had thought of the Land of Opportunity as the place where discipline and hard work would guarantee prosperity and upward social mobility. After the War, they believed they could have more. The American Dream now meant home ownership and spatial …

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