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How Sears Industrialized, Suburbanized, and Fractured the American Economy

The Iconic Retail Giant Turned Thrift into Profit, But Couldn’t Keep Pace with Modern Consumer Culture

A Sears Outlet Store in Downers Grove, Illinois shuttered its doors in September, 1993. Photo by Charles Bennett/Associated Press.

By Vicki Howard
July 20, 2017

The lifetime of Sears has spanned, and embodied, the rise of modern American consumer culture. The 130-year-old mass merchandiser that was once the largest retailer in the United States is part of the fabric of American society.

From its start as a 19th-century mail-order firm, to its heyday on Main Street and in suburban malls, and from its late 20th-century reorientation toward credit and financial products to its attempted return to its original retail identity, Sears has mirrored the ups …

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